KINGDOM GAMES Licensing for Malls
How Shopping Malls Can Maximise Value with a FREE License
A Zero-Cost, High-Footfall Activation for Family & Kids Traffic
WHY SHOPPING MALLS ARE A PERFECT FIT
- Shopping malls are:
- Weekend family destinations
- High dwell-time environments
- Visited repeatedly by kids aged 6–12
- Home to food, retail, entertainment & play under one roof
- KINGDOM GAMES brings one unified kids-friendly theme that:
- Increases family footfall
- Keeps kids engaged longer
- Benefits every tenant, not just one store
And the license is 100% free.
WHAT THE MALL GETS (AT ZERO COST)
With the FREE 1-year KINGDOM GAMES license, a mall can:
- Use KINGDOM GAMES characters & branding across common areas
- Run mall-wide kids campaigns and events
- Support tenants with ready-made promotional material
- Position your mall as a family-first destination
- Make your mall "The Home of Kingdom Games"
No royalties. No fees. No revenue share.
CORE MALL USE CASES (HIGH IMPACT, LOW COST)
1) Mall-Wide Collect-to-Win Campaign (BIGGEST WIN)
How it works:
- Kids receive 1 KINGDOM GAMES card + sticker from:
- Any participating store
- Food court counters
- Mall information desk
- There are 8 unique character cards
- Collect all 8 → win a prize from the mall
Mall-Level Rewards:
- Free movie tickets
- Free play zone entry
- Food court vouchers
- Event passes
Why malls love this:
- Encourages multi-store shopping
- Drives repeat mall visits
- No discounting by tenants required
- Mall becomes the “game board”
2) KINGDOM GAMES Treasure Trail / Mall Quest
How it works:
- Each character is placed in a different zone/floor
- Kids pick up a simple map at the info desk
- Visit all locations → stamp or QR scan → win prize
Why it works:
- Moves families across the entire mall
- Increases dwell time
- Perfect for weekends & holidays
3) Central Atrium Photo Zone (Low-Cost, High Visibility)
Setup:
- Cardboard standees / foam cut-outs
- Simple backdrop with stadium art
- “I’m Ready for the KINGDOM GAMES!” frame
Why it works:
- Kids queue for photos
- Parents share on social media
- Mall gets organic reach
4) Weekend Kids Events (Easy to Run)
Examples:
- Coloring & drawing competitions
- Mini obstacle challenges (soft play)
- “Design Your Team” art table
- Character mask-making workshops
Why malls love this:
- Very low setup cost
- High engagement
- Converts weekends into family destinations
5) Food Court Activation (Win–Win)
How it works:
- Table placemats with KINGDOM GAMES puzzles
- Stickers/cards given with kids meals
- One food brand sponsors weekly rewards
Why it works:
- Kids stay longer
- Parents order more
- Food court revenue goes up
6) Tenant Booster Program (Mall as Enabler)
Mall provides:
- Posters
- Trading cards
- Sticker designs
- Simple activation guidelines
Tenants benefit:
- Free character association
- No individual licensing hassle
- Increased footfall to stores
7) School Holiday Mega Campaign
Example:
“KINGDOM GAMES HOLIDAY CHALLENGE”
- 7–14 day activation
- Daily mini tasks
- Leaderboard at atrium
- Grand prize on final day
Why it works:
- Holiday traffic spike
- Families return multiple times
- Mall becomes the kids destination
8) Movie Countdown Campaign (Pre-Release Gold)
30–45 days before release:
- “Countdown to KINGDOM GAMES” posters
- Weekly card drops
- Trailer screens in common areas
Why malls win:
- Free movie marketing
- Kids start associating the film with the mall
- Strong opening-week footfall
9) Mall App & Digital Touchpoints (Optional)
- App skin takeover
- Push notifications for kids events
- QR codes on standees linking to trailer
Low effort. High perceived sophistication.
10) Exclusive Mall Status = FOMO
Important:
- Only select malls per city get the license
- Mall becomes the official KINGDOM GAMES partner
- Competing malls don’t get access
license + exclusivity = instant urgency.
WHY THIS IS A NO-BRAINER FOR MALLS
- Zero license cost
- No royalties
- No revenue share
- Ready-made content
- Proven kid psychology
- Benefits every tenant
- The only real cost is printing cardboard and paper.
The upside is more families, more visits, more spending.
HOW A MALL CAN GET STARTED
- Apply for the FREE 1-year KINGDOM GAMES license
- Choose 2–3 activation ideas
- Roll out during weekends or holidays
- Watch family footfall increase
Become an Official KINGDOM GAMES Partner Mall
(Free for 1 Year | Limited Availability)
Turn your mall into a destination kids ask for by name.
Contact us to check availability in your city.
Contact us to check availability in your city.
