KINGDOM GAMES Licensing for Malls
How Shopping Malls Can Maximise Value with this License
Only USD 10,000 For High-Footfall Activation for Family & Kids Traffic
(FREE for select license partners)
WHY SHOPPING MALLS ARE A PERFECT FIT
- Shopping malls are:
- Weekend family destinations
- High dwell-time environments
- Visited repeatedly by kids aged 6–12
- Home to food, retail, entertainment & play under one roof
- KINGDOM GAMES brings one unified kids-friendly theme that:
- Increases family footfall
- Keeps kids engaged longer
- Benefits every tenant, not just one store
And the license is only USD 10,000 (FREE for select license partners).
WHAT THE MALL GETS
With USD 10,000 1-year KINGDOM GAMES license (FREE for select license partners), a mall can:
- Use KINGDOM GAMES characters & branding across common areas
- Run mall-wide kids campaigns and events
- Support tenants with ready-made promotional material
- Position your mall as a family-first destination
- Make your mall "The Home of Kingdom Games"
No royalties. Only USD 10,000 (FREE for select license partners). No revenue share.
CORE MALL USE CASES (HIGH IMPACT, LOW COST)
1) Mall-Wide Collect-to-Win Campaign (BIGGEST WIN)
How it works:
- Kids receive 1 KINGDOM GAMES card + sticker from:
- Any participating store
- Food court counters
- Mall information desk
- There are 8 unique character cards
- Collect all 8 → win a prize from the mall
Mall-Level Rewards:
- Free movie tickets
- Free play zone entry
- Food court vouchers
- Event passes
Why malls love this:
- Encourages multi-store shopping
- Drives repeat mall visits
- No discounting by tenants required
- Mall becomes the “game board”
2) KINGDOM GAMES Treasure Trail / Mall Quest
How it works:
- Each character is placed in a different zone/floor
- Kids pick up a simple map at the info desk
- Visit all locations → stamp or QR scan → win prize
Why it works:
- Moves families across the entire mall
- Increases dwell time
- Perfect for weekends & holidays
3) Central Atrium Photo Zone (Low-Cost, High Visibility)
Setup:
- Cardboard standees / foam cut-outs
- Simple backdrop with stadium art
- “I’m Ready for the KINGDOM GAMES!” frame
Why it works:
- Kids queue for photos
- Parents share on social media
- Mall gets organic reach
4) Weekend Kids Events (Easy to Run)
Examples:
- Coloring & drawing competitions
- Mini obstacle challenges (soft play)
- “Design Your Team” art table
- Character mask-making workshops
Why malls love this:
- Very low setup cost
- High engagement
- Converts weekends into family destinations
5) Food Court Activation (Win–Win)
How it works:
- Table placemats with KINGDOM GAMES puzzles
- Stickers/cards given with kids meals
- One food brand sponsors weekly rewards
Why it works:
- Kids stay longer
- Parents order more
- Food court revenue goes up
6) Tenant Booster Program (Mall as Enabler)
Mall provides:
- Posters
- Trading cards
- Sticker designs
- Simple activation guidelines
Tenants benefit:
- Free character association
- No individual licensing hassle
- Increased footfall to stores
7) School Holiday Mega Campaign
Example:
“KINGDOM GAMES HOLIDAY CHALLENGE”
- 7–14 day activation
- Daily mini tasks
- Leaderboard at atrium
- Grand prize on final day
Why it works:
- Holiday traffic spike
- Families return multiple times
- Mall becomes the kids destination
8) Movie Countdown Campaign (Pre-Release Gold)
30–45 days before release:
- “Countdown to KINGDOM GAMES” posters
- Weekly card drops
- Trailer screens in common areas
Why malls win:
- Free movie marketing
- Kids start associating the film with the mall
- Strong opening-week footfall
9) Mall App & Digital Touchpoints (Optional)
- App skin takeover
- Push notifications for kids events
- QR codes on standees linking to trailer
Low effort. High perceived sophistication.
10) Exclusive Mall Status = FOMO
Important:
- Only select malls per city get the license
- Mall becomes the official KINGDOM GAMES partner
- Competing malls don’t get access
license + exclusivity = instant urgency.
WHY THIS IS A NO-BRAINER FOR MALLS
- No royalties
- No revenue share
- Ready-made content
- Proven kid psychology
- Benefits every tenant
- The only real cost is printing cardboard and paper.
The upside is more families, more visits, more spending.
HOW A MALL CAN GET STARTED
- Apply for 1-year KINGDOM GAMES license
- Choose 2–3 activation ideas
- Roll out during weekends or holidays
- Watch family footfall increase
Become an Official KINGDOM GAMES Partner Mall
(Only USD 10,000 for 1 Year | Limited Availability)
Turn your mall into a destination kids ask for by name.
Contact us to check availability in your city.
Contact us to check availability in your city.
